(EMAILWIRE.COM, July 11, 2011 ) Search engine optimization (SEO) experts are only as good as their last successful client first page placement. The most up to date techniques are needed to compete with the world’s best. For instance, International Journalism Review (IJR) has found over the past three years, Emailwire has been our best distribution resource in addition to our own news distribution because they deliver first page results.
However, IJR wanted to investigate where do the SEO and web masters gather to share knowledge? IJR did it’s own search engine investigation and searched for web master forums. With that google search, we contacted the googles top spot, http://www.prompromojunkie.com, and it’s leader Bill Pitman.
Asked to answer many questions Pitman told us this, “Google has two goals, first to give the searcher the safest, best, and most credible results and for that reason it assigns websites a Page Rank (PR). This is a rigorous ranking system that calculates traffic, page errors, spam, length of websites existance, original content, and many other factors. Most of the billion websites in the world get a 0 page rank, decent ones get a 1, good ones get a 2, great ones get a 3, and those above are more elite. There are very few websites above a 6 compared to number of websites.”
“The second goal of google is to make sure its advertisers are position as best as possible depending on their price paid. It is equally important to not position natural ranking websites below paid websites for reasons stated earlier. The way around this is to position ad space in highleted area, or dedicated side bar space thus not interfering with the goals of the searcher.”
Finally, IJR then asked Pittmon the top three important factors that search engines look for today, “That is a good question because if you ask me next month my answer might change. Page rank is obviously more important than an Alexa ranking because you can’t cheat googles own ranking. Original content would be second, and I would put press releases along with content. Finally, how ones website is linked to keywords, pictures, , other websites, and Googles own You Tube, play a strategic role. Without giving away all my secrets and in a nut shell, it is best to be linked to websites with a PR that is equal to or higher then your own and how,where, and what keywords are placed on websites, videos and pictures plays a big influence.”
Finally IJR inquired about email marketing, in specific bulk email marketing, from a consumer position as well as a marketing position and Pitman told us this. “Mass email marketing can be both a business’s best ally and a consumers most annoying thing to appear in their inbox. It is important to use a bulk email software program that recognizes both of these needs. I personally use http://www.marketing-2000.net which is Internet based and is compliant with all spamming laws.”
IJR learned that although many of the old SEO techniques still carry some importance, the use meta tags, social media, blogging, etc. play a much different role than it once did. Google’s job is to try and stay one step ahead of the world of SEO experts in order to get the most advertising dollars possible. SEO experts seem to welcome the challenge.
Thirty years ago a person would go to one or two doctors for almost any medical reason. In today’s world there is medical specialist for almost every part of the human body. The same can be said for computers and the Internet, 20 years ago there were few languages used by computers and the Internet was just starting to be used for business. Today, computers and the Internet dictate business and the days of having one person build a company’s website and optimize it is almost extinct. It would be like asking a dermantologist to perform brain surgery in that he or she might know a lot about the medical field but is not a specialist in that area.
Joseph Cutter, International Journalism Review senior journalist
International Journalism Review